What crosses your mind when “Advertising” was mentioned? In layman’s understanding, advertising is a tool to help brand market a product, correct? Well, partly yes, advertising has been part of our daily life; we see it every minute and everywhere. In other words, our conscious and subconscious mind is so used to advertisement that we filtered ads unknowingly.
Are you curious how advertisements actually work? By incorporating creativity and design how an ad would appeal to a group of people. Through creating Awareness that leads to Interest and Desire where people takes Action to acquire a product being advertised – this is the AIDA model. There are more to advertising and various models being used to explain how advertising actually works.
To learn more about design and advertising, IACT College has introduced a new 3+0 degree – Bachelor of Arts (Hons) Advertising and Design partnered with University of Sunderland, UK.
During the IACT College open day in conjunction with the new program offered, I was invited to participate in the Creative Advertising Workshop by Alicia Benoy, Advertising Degree Programme Leader. The 1.5 hours, provided interactive hands on session for high school graduates to create their personalized nametag by using Adobe Illustrator with a template given. It’s a simple and fun workshop learning some basic AI functions. Upon completion, the personalized nametags were printed in a sticker as a memento.
After lunch, we were given a campus tour around IACT College, they are certainly the creative communications specialist. We were impressed with the 21st century learning facilities namely; Studio of Expressions, Recording Studio, Classic Urban Library, Cyber Research Stations, Sound Engineering Room, PBL Brainstorm Rooms and many more.
Sound Engineering Room
My once in a lifetime opportunity to act as a recording artist in the Recording Studio.
Studio of Expressions
The tour is certainly enlightening especially for newly enrolled students!
If you think you should be more than just a designer, then the 3+0 Bachelor of Arts (Hons) Advertising and Design program awarded by University of Sunderland, UK through IACT College will offer you that opportunity to learn and acquire the necessary skills and proficiency to be successful. With advertising background, you can pursue various career paths – from Advertising Agency to Creative Agency and even Marketing.
The course is offered locally at IACT College in JayaOne where you will be equipped with graduate qualities in being an all-rounder strategic thinker and problem-solving creative person.
Bachelor of Arts (Hons) Advertising and Design next intake is available on May 27.
For further information feel free to drop by IACT College at JayaOne for consultation, alternatively you may contact IACT at 603 7956 0211 or visit www.iact.edu.my.
Currently IACT College is having an ongoing Local Homegrown TV favourite Facebook contest, be sure to vote as there are prizes to give away. Contest ends 30th April 2013.
- About IACT College in an overview (link).
- Get to know more about University of Sunderland, UK on it’s website.
- Information on Bachelor of Arts (Hons) Advertising and Design entry requirments, program outline and suggested portfolio items (link).
- Learn more about other communication or creative multimedia programs offered at IACT College (link).