It’s October already, which means the annual iconic German Oktoberfest celebration is back! Guinness Anchor Berhad (GAB) is celebrating Oktoberfest Malaysia with a series of exciting themed parties around Malaysia; look out for evenings with good food over seasonal Paulaner Oktoberfest Bier, prizes to win through contests, promotions and activities! There’s also a special edition 1 liter Ceramic Oktoberfest Mug when they enjoy GAB’s iconic brews!
Throughout the month of October, you can celebrate Oktoberfest Malaysia with a selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner Oktoberfest Bier, brewed exclusively for the Oktoberfest season.
In addition, you will be able to receive the special edition Oktoberfest Mug with a limited edition metal lid – grab yours before it runs out!
Here’s some info that might interest you about Oktoberfest, Oktoberfest Beers and Paulaner that might interest you! Feel free to share this knowledge or impress your friends during this Oktoberfest Malaysia!
Oktoberfest Facts & Figures
- This celebration initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese’s meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’.
- Through the years, Oktoberfest celebrations have had a number of different elements and activities, including horse races, street parades (in traditional costumes), live music, dancing and of course the appreciation of authentic Munich-brewed beer.
- Currently, Oktoberfest is a truly global celebration with almost 7 million visitors consuming over 7 million litres of beer and more than half a million chickens throughout the celebration (based on 2011 figures), which lasts between 16 – 18 days from the middle of September to the first Sunday of October.
- For 2013, the Oktoberfest festival proper will run from 21 September 2013 to October 6 2013 – a total of 16 days of culture, cuisine and beers.
What Makes An Oktoberfest Beer?
- All Oktoberfest beers must be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer in Germany by limiting the ingredients that can be used.
- All Oktoberfest beers are approximately 13% proof (about 6% alcohol), meaning they are a little bit stronger than their “non-Oktoberfest” variants.
An Introduction to Paulaner
- Paulaner was first brewed by monks from the Paulaner monastery in 1634 making it almost 380 years old – however it is still the “youngest” of the Oktoberfest Beers.
- Unlike the rest of the Paulaner range, Paulaner Oktoberfest Bier is not a wheat beer but instead a lager.
- Paulaner Oktoberfest Bier, like all Oktoberfest beers are approximately 13% proof (about 6% alcohol), meaning they are a little bit stronger than their “non-Oktoberfest” variants.
- At the Oktoberfest celebration, each Oktoberfest beer operates a number of tents which provide different drinking experiences. Paulaner is famous for three widely popular tents, namely: Armbrustschützenzelt – ‘Armbrust’ means crossbow and this tent certainly lives up to its name with a crossbow shooting range available for more than 110 years; Käfer’s Wies’n-Schänke – this is a smaller tent that gets VIP visitors from all over the world and serves signature gourmet food such as “Käfer-Duck” and a roast saddle of venison; Winzerer Fähndl – This tent is also popular amongst VIPs due to its attention to detail, celebrated oompah band called “Nockherberger” and iconic tower with a giant mug of Paulaner sitting atop it.
For more information, stay connected on Oktoberfest Malaysia Facebook Page to get all the latest updates on fun events and exciting promotions.