Etude House Precious Mineral Any Cushion Foundation

The latest innovation, Etude House Precious Mineral Any Cushion foundation answers our all of our make-up concerns. Admiring models and actresses on screen, they always look their best with glowing, smooth and sleek skin. Etude House, knowing all of our concerns as ladies, innovated the Precious Mineral Any Cushion foundation. Packed in a sweet pastel pink round plastic container, it gives you the perfect cover up anytime anywhere. Set to be launched this coming September, I have to say soon, this is going to be one of the best foundation.

The wow factor, Etude House Precious Mineral Any Cushion foundation is a 6-in-1-multitasking product featuring UV protection of SPF 50+/PA+++, sebum control, moisturizing, whitening and colour correction. It’s suitable for all skin type and for anyone who desire flawless looking skin.

Its core ingredients consist of Hyaluronic acid – keeps skin hydrated the entire day with deep watery moisture. Sebum control powder reduces blockage in our pores, while preventing greasy looking skin. Pearl mineral powder enhances skin with effect of whitening and improves uneven skin tone.

The foundation is soaked in a sponge with innovation of “Foaming Urethane Foam”, using “cell trap” technique. It provides stability to the contents stored in the sponge and prevents segregation while providing an even distribution during application. Through airtight container it minimizes contact with air so, it is as good as brand new always.

I’m usually a BB cream kind of girl, but now am really starting to like foundation with any cushion! I’m in love with Etude House Precious Mineral Any Cushion foundation as it gives me flawless skin, which is smooth and sleek – it looked like photoshoot skin (just like those in commercials). It’s also long lasting so you don’t have to touch up. I applied it for a long day outing of about 10 hours, my skin were perfect and wasn’t even greasy. Plus, it’s easy and quick to apply with Air Puff, you need not get your hands sticky or afraid your fingers would stained that white dress of yours.

The specially designed Air Puff is smooth and lightweight in texture is made from Rubycell+ Polyurethane. It minimizes contents absorption with dual structure, and it doesn’t reabsorb water so it’s superior in cooling and freshness. As compared to the regular puff that gets dirty and worn out easily by reusing, the Air Puff doesn’t discolour or crack on the surface.

For application, it is directed to use the Air Puff in a “patting” manner instead of rubbing onto skin. Just use the air puff and pat onto the foundation then directly pat it onto your skin. Repeat process until the foundation is evenly covered your face. You are advised to apply it from larger area to smaller area (in order of cheeks, forehead, nose, and chin).

To maintain cleanliness and hygiene, you can wash your air puff with the following instructions.

Did I mention that you can refill the any cushion foundation? Yeap, you can remove the container and replace it with a new refill.

I’ve been hearing alot about Laneige Snow BB Soothing Cushion, I bet some of you might wonder, are these two product the same? Well, I’ve yet to try Laneige one but from what I know, they are both different products. Precious Mineral Any Cushion is a mineral water-based foundation whereas; Laneige one is based on BB cream.

I really like Etude House Precious Mineral Any Cushion Foundation as it’s the perfect cover up which is quick and easy to apply. Upon application there’s a cooling effect on your skin, thanks to the Air Puff plus the scent is lovely probably it’s from Hyaluronic. My skin appears to be glowing and pores are minimized with sleek smooth moisturized texture. The downside, when I mention perfect cover up, I meant by covering up pores and enhances your skin texture. If you’ve got darker skin, this might not really work as it only comes in one shade while you may need to do some continuous patting or apply a layer of BB cream. As one layer is rather thin but for those like me, who like thin layer of foundation this is the perfect product to have in your cosmetic pouch.

PS: Etude House Malaysia is currently running a contest and will be giving away 38 Any Cushion, details here.

The Etude House Precious Mineral Any Cushion Foundation will be priced at RM 109.90 and will be available this coming September, at all Etude House outlets in Malaysia. For more information get updates from Etude House Malaysia Facebook.

*updated 15th Aug: Etude House Malaysia had confirm the selling price for Any Cushion priced at RM 109.90 instead of RM 99.90.

Disclaimer: Product was sent to me for review consideration. This doesn’t affect my judgement in the review in any way.