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The story behind Blue Tiger Tea by Master Davey at CBTL

Shannon Chow · August 23, 2014 · Leave a Comment

An up close and personal session with Mr David De Candia for a  Tea Tasting session and introduction of the limited edition The Blue Tiger blend, in The Coffee Bean & Tea Leaf at Desa Park City Mall.

Mr David or also known as Master Davey is one of the world’s leading tea experts and Director of Tea, Buyer, Master Blender at The Coffee Bean & Tea Leaf.

The story behind Blue Tiger Tea by Master Davey

First hand experience in evaluating a cup of tea includes sniffing of the tea’s aroma or scent, followed by observing the texture of tea leaves. Lastly savour and slurp the cup of tea.

The story behind Blue Tiger Tea by Master Davey

Close up of Sencha Green tea

The story behind Blue Tiger Tea by Master Davey

The Blue Tiger Tea in close up. The aim was to raise awareness and support for Lupus. In Malaysia, the proceeds raised will be contributed towards supporting the Malaysian Systemic Lupus Erythematosus (SLE) Association (PSLEM). This limited edition blend is available only while stock last in selected The Coffee Bean & Tea Leaf outlets. Mainly due to it’s rare ingredients, the Blue Tiger Tea is light bodied, fruity yet lemony – providing an invigorating and tantalising experience for your taste buds.

Launched together with the Blue Tiger Blend is a children’s storybook titled Master Davey and The Magic Tea House: Legend of the Blue Tiger – both the tea and book were created by Mr David De Candia.

ABOUT THE BLUE TIGER TEA 

The Blue Tiger Tea is a unique blend that comprises of lemon myrtle, malva flower and tea blossoms with a tinge of raspberry flavouring.
The three ingredients were chosen to give the Blue Tiger Tea its unique twist of flavour, they were also carefully selected based on the central themes of the book, which is to imagine, perceive and believe. The combination of these flavours aims to reconnect with nature, bringing to mind the needs of communities around us,.

ABOUT MASTER DAVEY AND THE MAGIC TEA HOUSE: LEGEND OF THE BLUE TIGER

The storybook highlights the magical journey of a young boy named Hopper, who goes on an adventurous search to save the ancient Blue Tiger Tea. Co-written by Mr David De Candia, the storybook can serve as a bedtime story for kids or even leisure reading for adults. Master Davey and The Magic Tea House: The Legend of a Blue Tiger is sure to change the way you enjoy your cup of tea.

Children at the event couldn’t resist taking a look at the storybook.

Group photo after tea tasting session

The story behind Blue Tiger Tea by Master Davey

Apart from The Blue Tiger tea, Coffee Bean & Tea Leaf offers a variety of tea.

Both limited edition Blue Tiger Tea blend and the Master Davey and The Magic Tea House: Legend of the Blue Tiger Tea storybook are only available in participating CBTL outlets across Malaysia. Get 20% discount off the retail price when you purchase the set of tea and storybook.

For more information, please visit The Coffee Bean & Tea Leaf’s website or Facebook page.

 

Filed Under: Archive - Musings, Events, Food & Beverage

About Shannon Chow

I'm Shannon. My motto in life is to live life in the moment & tell stories about it. I'm a Cat lover and I'm a digital catalyst consulting SMEs & Brands on eCommerce, Digital Marketing, Content Strategy and Website UI/UX. I'm currently into IoT & building my smart home with Google Home.

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Hello, I’m Shannon & welcome to my blog. I write about lifestyle, marketing & all things digital. I hope my articles would empower you to create a brand & business you love.

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