Bubbly Start for Schwarzkopf at Delicious, Marc Residence

An afternoon with Schwarzkopf at Delicious, Marc Residence in KL.

Celebrating Schwarzkopf fresh entry to the Malaysian retail market with friends, partners and media.

A bubbly beginning, as Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore opens the cap of an oversized figure shampoo bottle with bubbles floating filling the entire room. It’s a symbolic of the brand’s refreshing beginning – offering premium yet affordable priced products.

L-R: Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager

Previously, the brand’s salon professional hair care products are marketed to highly regarded professional hairdressing salons at premium rates. Now expanding Schwarzkopf’s business and brand presence by reaching out to the masses. Providing consumers with products at affordable prices is Schwarzkopf aim. Among the countries taking the lead are Germany, Australia, New Zealand, Thailand and China.

The lovely hair colours on the models are by Palette Deluxe & Palette Intensive Colour Cream and Freshlight Hair Colour.

The Schwarzkopf Extra Care product range are already in retail outlets as we speak spotted on the shelves,

Deep Nutrition Shea Cashmere nourish the hair from deep within, revitalizing nutrient-deprived, dry hair. Contains shea butter and cashmere protein to strengthen and smooth, leaving hair more manageable. Cell repair system uses hair-identical proteins to repair inside the cell.

Offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. Providing just the right balance of re-hydration for normal to dry and coarse hair.

Clear hair and scalp of dandruff, a deeply clarifying yet gentle formulation. The repair formula contains Zinc Pyrithione & Care-Panthenol. Long lasting to fight dandruff effectively.

With SOS Repair Treatment it is the remedy for thinning and fragile hair. The unique formula strengthens and revives maturing hair, making it visibly fuller and more supple and replenishes from the inside out.

With liquid hair repair technology fills the gaps in the hair cuticle repairing hair from the inside to the surface using identical particles. With 3x Liquid Keratin, it repairs even extreme hair damage and promises up to 95 per cent less hair breakage.

Emcee for the day, Ms. Nadia Heng, Miss Malaysia World 2010
in a lovely white chic dress, love the lines details!

Myself with Jess and Rabiatul at the event.

Some bites, by Delicious.

Besides the sassy female models showcasing the hair colours by Schwarzkopf Palette and Freshlight as well as hair products by the Schwarzkopf Extra Care range. We’ve got the macho male models showcasing their hair with Schwarzkopf got2be styling series.

There was also a demo, its so simple to change a style/look guys, just by twisting on different directions and a totally new look!

Got2be Styling Series

Playful Matt – Paste, RM 24.90

Surfer style look with medium hold. Tosled, tame or straight – main thing: it’s matt.

Rockin’ It – Wax, RM 24.90

Creating a rocking new style with this strong styling wax for super strong control all day long.

Chaos Fibre – Gum, RM 24.90

Want messed up hair? Fibre gum enables you to tug, twist, grip & sculpt to create your individual funky style. With strong but bendable hold.

Freeze Up – Gel, RM 14.90

Create and express your authentic attitude. Non sticky and leaves a strong hold for any hairstyle.

Freshlight Foam 105ml, RM 37.95
Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond

Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe. Easy Foam System wraps around each strand of hair just like shampoo to give evenly colored and beautiful, shiny hair.

Freshlight Hair Colour 135ml, RM 34.95
Passion Blond, Melty Mocha, Clear Ash, Champagne Pink, Myst Beige and Sweet Apricot

High quality crème coloration with easy to apply formulation for vivid hair colors with glossy shine. Home coloring made convenient with comb-type dispenser.

Palette Deluxe 115ml,  RM 23.95
Palette DELUXE Intensive Oil Care Color – The first Palette permanent coloration with oils enriched with intense color pigments, embedded in a rich formula with nurturing oils.

Palette Intensive Colour Creme 100ml,  RM 19.95

 Enjoy colourful moments with the Palette Intensive Colour Crème! Contains nourishing Gelee Royale to give long lasting color with vivid shine. This rich colour crème also provides perfect grey coverage.

I’m deciding to try out the FreshLight Foam hair colour as I’m currently using the Ultimate Repair shampoo and conditioner, my hair is not really damaged however, I do feel my hair texture is smoother, and  I liked the fact it’s doesn’t makes my hair too glossy/oily as it’s just nice.

For more information, visit www.schwarzkopf.com or on Facebook.