The evolution of Suede – from its humble beginnings as a pair of running shoes, to basketball shoes, and evolved to becoming what it is now, a fashion statement.
The Future Suede retains the signature 1968 profile of the Classic Suede but that’s where all the familial looks end. It’s light on weight, light on suede, and has some serious futuristic tweaks: a lightweight bottom, painted midsole, and neoprene tongue. It’s decked out with PUMA Trinomic hexagons, heel clips, and eyelets.
In conjunction to celebrate its 45 years of rich heritage and to kick off the ‘Evolution of Suede’, PUMA is inviting all their fans from all around the world to be a part of the ‘Evolution of Suede’ instagram #ForTheStreet contest and suede designing contest.
The 2058 Future Suede Designing Contest:
Calling all artistic fueled individuals, the arrival of the Future Suede calls for an interpretation of the Future Suede in the year 2058. 30 top designs submitted to PUMA will be selected and exhibited. The designing contest will begin on 18th January 2013, to 1st of March 2013. A winning design will be selected to win the grand prize of PUMA products worth RM2,000, 2 VIP passes for the PUMA Evolution finale event, and meet & greet with artiste at the event.
Suede template at www.go.puma.com/suedetemplate
The ‘Evolution of Suede’ Instagram Contest:
Got an Instagram account? your eligible to participate! Post pictures of your personal collection of the Suede, a photo of a favourite street icon, or their design of the 2058 Future Suede. Either way, with the hashtag #ForTheStreet, fans can become part of the timeline with other fans, worldwide. PUMA fans can also take pictures with iconic props available in PUMA outlets. The contest will start on the 25th February 2013.
Although I don’t own a pair of suede but the latest designs did caught my eyes. How about you?
The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC, and The Gardens.
For more on ‘Evolution of the Suede’, visit madeforthestreet.com or stay up to date via Puma Malaysia on Facebook.
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